Intro to Marketing

2007-08-14T11:46:00.001-07:00

2007-08-14T11:37:00.001-07:00

5/18/07

2007-05-18T06:04:00.001-07:00

Today is the last day of class...

1. Warm-up
2. Typing test
3. Review

5/15/07

2007-05-15T06:07:00.000-07:00

Today's objective: Students will demonstrate an understanding of various angles an advertisement can take.

Today's preview:
1. Warm-up
2. Finish Chapter 16
3. Find and listen to jingles online
4. Find advertisements that are example of the various advertising angles

5/9-10/07

2007-05-09T13:23:00.000-07:00

Please read the following closely!

THURSDAY
Please do the following:
1. Warm-up
2. Find the Do Not Call website. If you would like to register, go for it. You will not get any telemarketing calls for years.
3. Find the following information online and present your finding either in Word or you can write it out on paper. Don't use wikapedia and place it in the box when you finish.
*What can you find out about Sweeps months?
*How do they determine how many people watched a show? Hint - google Nielsen.
4. Next, use Chapter 16 to help you!!! Create a document in Word with the following, types of advertising, picture of example (or text for radio and tv commercial). Then list the advantages and disadvantages of each. Look at the example!

FRIDAY
Today you are watching the second episode of the Apprentice. It is already in the DVD player. The TV is already on the correct channel. Just make sure the sub plays it and finds the second episode! Fast forward past the first part (the recap) because otherwise you won't have time to finish it all. While you are watching it, please keep track of their advertising process. What they make, their themes, etc! Put this in the box. No book work today afterall. I'm giving you a break!

5/8/07

2007-05-09T12:10:00.000-07:00

Today's objective: The students will learn ways to develop an advertising plan as part of a complete marketing plan.

Today's preview:
1. Warm-up
2. Sign up for Do Not Call List
3. Research television rating system and Sweeps month
4. Ch 16 - Finish section 1 and start section 2

5/8/07

2007-05-08T06:42:00.000-07:00

Today's objective: Students will understand the advantages and disadvantages of advertising and describe how it is regulated by the government.

Today's preview:
1. Warm-up
2. Wrap-up interview questions (3rd period only)
3. Begin Ch 16
*Advantages/Disadvantages
*Government Regulation

Bring your books for the rest of the week!!!!

5/7/07

2007-05-07T06:19:00.000-07:00

Today's objective: The students will learn ways to develop an advertising plan as part of a complete marketing plan.

Today's preview:
1. Warm-up
2. 2 min typing test (pick any classic tale)
3. 3rd period - wrap up interview posters
4. Wrap-up interview information (including analytical problem solving)
5. Intro to Ch 16 - Be Creative with Advertising (Page 428)

5/4/07

2007-05-04T05:46:00.000-07:00

Since I was out this week, I flip flopped some days for marketing. Please look for your period below....

Second period:
Today's objective: The students will use a discerning eye to critique a classmate's resume and then fix their own.

Today's preview:
1. PRINT YOUR RESUME!
2. Warm-up
3. Typing test
4. Critique another's resume
5. Fix your own

Third period:
Today's objective: The students will apply their knowledge about the interviewing process in a graphical representation.

Today's preview:
1. Warm-up
2. Typing test
3. Work on poster in group

5/2-3/07

2007-05-02T06:43:00.000-07:00

Today's objectve: The students will critique and correct resumes. The students will be able to describe appropriate interview attire.

Today's preview:
1. Print out resume
2. Warm-up
3. Critique a partner's resume
4. Update/correct resume
5. Print - turn in resume
6. Discuss the dos and do nots of job interviews
7. If you bring a magazine or posterboard to class on Friday, you can earn extra credit!

5/1/07

2007-05-01T05:10:00.000-07:00

Please research and write down the following -
1. 5 do's of interview attire
2. 5 do not's of interview attire
3. 5 things to bring on an interview
4. 5 things to not bring on an interview
5. 5 general do's on an interview
6. 5 general do not's on an interview

Put this in the box. If you do not do this, you will receive a homework detention.
If you finish this with spare time, you may work on your resume. You must have your resume completed at the beginning of class on Weds/Thurs.

4/30/07

2007-04-30T08:12:00.000-07:00

Today's objective: The students will learn to marketing themselves through a resume.

Today's preview:
1. Practice typing test
2. Finalize resume (today is your last day to work on this in class)

4/27/07

2007-04-27T05:58:00.000-07:00

Today's objective: Students will create an effective marketing document to market themselves.

Today's preview:
1. Warm-up
2. Typing test
3. Finalize resume set-up
4. Fill in resume

4/25/07

2007-04-25T05:55:00.000-07:00

Today's objective: The students will write an objective for a specific job and get resumes set up in MS Word.
Today's preview:
1. Warm-up
2. Practice typing test - 3 mins - any classic tale
3. Open job ad from yesterday (from monster.com - you should have emailed it to yourself)
4. Write an objective for job ad
5. Read objective aloud and strengthen
6. Set-up resume in MS Word
7. Begin filling in resume

4/24/07

2007-04-24T05:38:00.000-07:00

Today's objective: The student will understand how to set a resume up and what goes in eah section.

Today's preview:

1. Warm-up

2. Practice typing test - 3 min test

3. Finish the sections of the resume

4. Find a job to "pretend apply to" and write an objective for it

4/23/07

2007-04-23T05:50:00.000-07:00

Today's objective: The students will be able to list and explain the sections of a resume!

Today's preview:
1. Warm-up
2. Typing test
3. Resumes continued

4/20/07

2007-04-20T11:29:00.000-07:00

Today's objective: Students will use their resume prep sheets to complete a resume using action verbs.

Today's preview:
1. Practice typing
2. Go to http://www.quintcareers.com/action_skills.html
3. Look over the list and pick out 3 skills you have. Then, look for some verbs that relate to your work experience.
4. Learn how to set up a resume in MS Word.

4/18-19/07

2007-04-18T06:22:00.000-07:00

Today's objectives: Students will further analyze presidential candidates' marketing techiques. Then, students will apply concepts to marketing themselves.

Today's preview:
1. Warm-up
2. Compile information on the board as a class. Every spot needs to be filled in. Use your notes from Tuesday to help you. Each person needs to copy down the complete chart. Then, complete Presidential worksheet with question. Turn into the box along with your notes and the group notes.
3. Fill out the resume prep sheet. Do not leave anything blank! Turn into the box.
4. If you finish this, please work on your typing speed!

4/17-18/07

2007-04-17T06:10:00.000-07:00

Today's objective: Students will apply marketing techniques to candidates in the Presidential campaign.

Today's preview:
1. Warm-up
2. Finalize research on candidates
3. Meet up with other people with same candidate and discuss research
4. Compile information and write individual opinions.

4/16/07

2007-04-16T06:18:00.000-07:00

Today's objective:
The students will apply an understanding of marketing products to the presidential campaign (people marketing themselves).

Today's sneak preview:
1. Warm-up
2. Assign candidates
3. Research

Friday the 13th!!!!

2007-04-16T05:49:00.000-07:00

Today's objectives:
The students will apply marketing knowledge regarding products to people using Presidential candidates as our example.
Today's sneak preview:
1. Warm-up
2. Typing test
3. Remaining presentations
4. How people market themselves

4/10-11/07

2007-04-11T07:26:00.000-07:00

Finish project and present!

4/10

2007-04-10T06:47:00.000-07:00

Today's objective: The students will demonstrate the ability to understand competition through a project.

Sneak preview: Work on project.

4/4-5/07

2007-04-04T05:51:00.000-07:00

Today's objective: The students will demonstrate an understanding of market segments, market position and competition through a partner project.

Today's sneak preview:
1. Warm-up
2. Practice typing test
3. Assign project
*Any product category
*Brand must not exist
*Need logo and name
*Market segments must be identified
*Must analyze the market segment (must have vinn diagram)
*Create your market position
*Who are your direct and indirect competitors?

4/3/07

2007-04-02T09:33:00.000-07:00

Toady's objective:
To demonstrate demonstrate mastery of competition.

Today's preview:
1. Warm-up
2. Ch 7 Page 184-185 - Complete 1-27. Put this in the box when you are finished - if you don't do it - it's a homework detention!
3. If you are in second period - do the extra credit - analyze the ad I handed out yesterday and use it to do 23 a-c.

Extra credit reminder:
Guest speaker on Thurs in S100!!! First 20-30 mins of both lunches!

4/2/07

2007-04-02T05:43:00.000-07:00

Today's objective:
The understand and analyze the competition

Today's sneak preview:
1. Warm-up
2. Types of competition
3. Obtaining information about competition

3/30/07

2007-03-30T05:42:00.000-07:00

Today's objective: Students will demonstrate knowledge of market business through practical application.

Today's preview:
1. Warm-up
2. Typing test
3. Go over hotel market positions from last class
4. Market position analysis for a grade

3/28/07

2007-03-28T07:33:00.000-07:00

Today's objective: Students will demonstrate the ability to analyze market segments and market position.

Today's preview:
1. Warm-up
2. Discuss yesterday's assignment - market segments
3. Market position
4. Practice with products

3/27/07

2007-03-26T19:54:00.000-07:00

I'm out today, as I am sure you have figured out.
1. Warm-up
2. Typing practice test - you will have an official one on Friday
3. Worksheet on the round table. Put in box. If you don't finish this in class, you must have it finished by the beginning of class on Weds/Thurs. If you don't, it will be a homework detention.

3/26/07

2007-03-26T10:40:00.000-07:00

Today's objective: Students will be able to analyze market segments for a product of choice.

Today:
1. Warm-up
2. Do a practice 3 minute typing test.
3. Get a worksheet from the round table. This needs to be placed in the box upon completion - Weds/Thurs at the beginning of class at the latest. A homework detention will be given for any not turned in!

3/26/07

2007-03-26T05:43:00.000-07:00

Today's objective: The students will be able to identify and understand market segments.

Today's preview:
1. Warm-up
2. IDing market segments
3. Analyzing market segments

3/23/07

2007-03-23T06:00:00.000-07:00

Today's objective: The students will demonstrate an understanding of influences during the consumer decision making process.
Today's sneak preview:
1. Warm-up
2. Typing Test
3. Ch 6 Quiz - Mini-Test

3/21-22

2007-03-21T05:44:00.000-07:00

As you know, I am on a fieldtrip today. Make sure you have your work turned into the box today or at the beginning of class on Friday. If you do not, you will receive a homework detention. You must

1. Complete the worksheets from the round table.
2. Complete the Ch 6 Review. It's 20 questions.

Don't forget you have a mini-test on Friday over Ch 6.

**Extra credit - Attend the guest speaker in S100 during the first 20 mins of your lunch on Thursday. You must sign in with Ms. Klein to receive credit!

3/20

2007-03-20T06:38:00.000-07:00

Today's objective: Students will remember public speaker do and do nots while presenting their advertisement analysis.

Today's sneak preview:
1. Warm-up
2. Finish presentations
3. Ch 6.3 - Influences on Buyers Decision Making

3/19/07

2007-03-19T05:46:00.000-07:00

Welcome back!

Today's objective: Students will analyze advertisements for buying motives and Maslow's Hierarchy of Needs. Then, students will learn about influences on decision making.

Today's preview:
1. Warm-up
2. Quick typing practice (next test will be on Friday)
3. Finish advertisement project with partner
4. Present to class
5. If time allows, 6.3 Influences on Decision Making.

SPRING BREAK FRIDAY

2007-03-09T06:04:00.000-08:00

Today's objective: Students will be able to explain which level of Maslow's Hierarchy of Needs is being targeting and which buying motive.

Today's Preview:
1. Warm-up
2. Review levels and buying motives - look at examples.
3. Get a partner and find an add that targets each level. Explain. Also explain which buying motive is being used.

3/7/07

2007-03-07T05:41:00.000-08:00

Today's objective: Students will demonstrate knowledge of decision making and marketing research on a quiz - mini-test. Then, students will learn the importance of understanding consumer behavior. They students will demonstrate an understanding of consumers wants and needs.

Today's preview:
1. QUIZ/MINI-TEST
2. Typing Test
3. Ch 6 - Consumers' wants and needs (Maslow's Hierarchy of Needs)

3/6/07

2007-03-06T05:42:00.000-08:00

Today's objective: Students will understand types of experiments and when to use each. Students will also demonstrate knowledge of surveys.

Today's sneak preview:
1. Finish experiments (simulations)
2. Look at actual surveys students brought in. Look at questions (open ended vs closed evded) and types of questions and answer choices.
3. Is it a good survey? What are they trying to find out?
4. Review for quiz/mini-test Weds/Thurs.

3/5/07

2007-03-05T05:42:00.000-08:00

Today's objective: Students will understand when each method of collecting primary data is appropriate and why.

Today's sneak preview:
1. Finish researching the eye tracking observation method.
2. Go over the three types of experiments.
3. Look at sample surveys people brought from the weekend.

February 26-March 2

2007-02-28T10:24:00.000-08:00

This is an odd week with TAKS testing. One class I see everyday, the other class every other day. With that in mind, what you complete each day will depend on which class you are in and your warm-ups will be available in class. This is only for this week.

Below are the objectives for this week (Ch 5). When we go over this objectives we will incorporate our McDonalds menu project and the Pepsi Spark suvery Ms. Stockman has, as well as other real surveys and experiments.

Week's objectives:
Lesson 5.1: The students will learn the importance of information in targeting market segments and teh categories of information that marketers need.
Lesson 5.2: The students will learn teh common sources of internal and external market information. Students will also learn the five critical elements of an effective marketing information system.
Lesson 5.3: Students will learn problem solving strategies, the steps to gather and study data relevant to a problem, and how to prepare reports and present proposed solutions to marketing problems.
Lesson 5.4: This lesson describes marketing research surveys, the positive and negative aspects of using observation, and defines various marketing research experiments.

2/23/07

2007-02-22T13:48:00.000-08:00

Dear class,
I am out of town today. It is important that you read the below information on your assignment. You will be responsible for your individual portion as well as the class portion of this assignment. You have a 90 minute class and should have enough time to complete this assignment....Have fun and I will see you Monday...

We just spent a class period looking at McDonald’s original menu and current menu. We talked about the trends/changes we noticed in the two menus such as: higher prices, longer hours, healthier options, chicken added, more variety, international locations with different choices, breakfast, etc.
We talked about how all of these trends boil down to the fact that companies are trying to compete, satisfy the customers’ changing needs and wants, and the fact we live in a Global Market now.

What I want you and a partner to do now, is look at the current McDonald’s menu. Brainstorm a list of what changes you think might occur to McDonald’s over the next 20 years. What trends do you think will lead to those changes? Remember, this is not a specific food item that should be added to the menu, it’s more general than that. For example, in the future you might walk into a McDonald's and see the calories in each item posted on the menu board with the name and price.

After you have your list, I want you to go around the room and ask everyone else if they agree with the change. Do they think it will make McDonald’s more successful? Count how many people say yes and no.

When everyone is finished, compile a list of everyone’s ideas together and find a creative way to present the ideas to me.

Suggested time schedule:
Warm-up: 5 mins
Pick your partner and get situated: 5 mins
Work with partner brainstorming future McDonald’s ideas: 40 mins
Survey class about ideas: 10 mins
Compile all ideas as a class and come up with creative, attractive written format to present it: 30 mins

2/21-2/22

2007-02-21T05:46:00.000-08:00

Today's objective: Students will understand the need for a change of products offered over time.

Today's Sneak Preview:
1. Turn in your Ch 4 homework! If you have it tomorrow - half credit. If you don't have it tomorrow, you have earned a homework detention!
2. Must achieve portal success.
3. Look at McD menu when it first opened. Look at it now. What's different? Why? (Relates to Ch 5.1)
4. Ch 5.2-5.4

2/20/07

2007-02-20T11:55:00.000-08:00

Today's objective: Students will understand the need for a change of products offered over time.

Today's Sneak Peek:
1. Must achieve portal success.
2. Look at McD menu when it first opened. Look at it now. What's different? Why?

2/19/07

2007-02-19T05:46:00.001-08:00

Today's objective: The students will understand how businesses should respond to various types of competition.
Today's sneak preview:
1. Quiz
2. Discuss WSJ article.
3. Wrap up Chapter 4
4. Homework due on Weds/Thurs Page 106-107 #1-22. (44 point grade)

2/16/07

2007-02-15T14:27:00.000-08:00

I will not be here today. Remember the deal we discussed! You have an assignment that should not take you the whole class period. Make sure that you complete that. Then, you will put it in the box and have free time. Free time does not include watching videos, listening to music, or playing games. These are against WHS rules. You may email, work on homework for other classes, or surf the net.

Assignment: After you complete your warm-up, please pick up a copy of the Wall Street Journal from the round table. Read the article “The Voice of the Customer” on pages 6-7. After they read the article write a one page essay addressing the following things:
*There are several companies mentioned in the article. What are they doing to improve customer relations?
*How does this tie into marketing?
*What do you think is the most important part of customer service?

Please make sure you are in your assigned seats. The sub has the seating chart!

Valentine's Day

2007-02-14T06:49:00.000-08:00

Today's objective: The students will learn the stages of consumer decision making and understand how businesses should respond to various types of competition. The student will also learn various marketing roles and examine ways that marketing isuseful for organizations other than businesses.

Today's Sneak Preview: 4.3-4.4. Practice decision making.

2/13/07

2007-02-13T05:53:00.000-08:00

Today's objectives:
1. The students will understand how marketing concepts can tranform business planning.
2. The students will learn the stages of consumer decision making and understand how businesses should respond to different types of competition.

Today's sneak preview:
4.1-4.3

2/12/07

2007-02-12T06:51:00.000-08:00

Today's objective: The students will demonstrate, through presentations, an indepth analysis of a public service campaign's success.

Today's sneak preview:
1. Finish presentations. (300 point project)
2. Wrap-up the discuss about the Super Bowl commercials. (assignment 50 points)
3. Begin ch 4. You should have this read by tomorrow!

2/9/07

2007-02-09T05:42:00.000-08:00

Today's objective: The students will demonstrate, through presentations, an indepth analysis of a public service campaign's success.

Today's sneak preview:
Presentations.
Any remaining time will be used to wrap-up the discuss about the Super Bowl commercials.

2/7-8/07

2007-02-07T05:52:00.000-08:00

Today's Objective: The students will demonstrate the ability to analyze the effectiveness of a public service campaign and how they move people to action.

Today's sneak preview:
1. Quiz over Ch 1-2+ notes (100 points)
2. Get with partner and finalize things for project due tomorrow.

Reminder: If you are correcting your homework and turning it in for more points, please do this at the beginning of class.

2/6/07

2007-02-06T05:40:00.001-08:00

See yesterday.

Reminders: Ch 1/2 + notes quiz tomorrow! 100 points!
Project due on Friday! 300 points!

2/5/07

2007-02-05T05:38:00.000-08:00

Today's objective: Students will understand how a special event can effect marketing. Students will also demonstrate the ability to analyze commercials by watching the Super Bowl commericals.

Today's sneak preview: We will have a general discussion about the Super Bowl Commercials. Then we will watch them, while keeping track of the products, target audience, and tactics used.

2/2/07

2007-02-02T05:31:00.000-08:00

Today's Objective: The students will investigate how a Public Service Campaign causes a person to change a behavior.

Today's sneak preview: Continue working on project from yesterday.

1/31-2/1

2007-01-30T15:59:00.001-08:00

Today's Objectives: The students will examine a public service campaign and see how marketing can help solve problems in society and move people to action.

Today's sneak preview: Finish looking at Don't Mess with Texas' campaign. Discuss project. Pick a partner. Get to work.

Reminders:
1. Homework due on Friday!
2. Extra credit Thursday - S100 - first 20-30 mins of lunch! Children's Zookeeper

1/30/07

2007-01-30T06:17:00.001-08:00

Today's Objective: The students will be able to name reasons why people are skeptical of marketing and why marketing helps.

Today's sneak preview: The criticisms of marketing and how marketing solves problems. We will look at Don't Mess with Texas' campaign and see how they are working to solve an issue.

HOMEWORK:
On page 28-29, answer questions 24 & 28.
Read Ch2.3 Answer questions 1-20 on page 50-51. This is due on Friday.

1/29/07

2007-01-29T05:35:00.000-08:00

Today's objective: The students will be able to explain the importance of protecting a product's name and the related laws/ramifications. This relates to one of the four P's of marketing (product).

1/26/07

2007-01-26T05:42:00.000-08:00

Today's Objective: The students will understand how important a name can be for a product.

Today's sneak preview:
Finish researching the iPhone case.
Get with your group and organize your information.
Present/discuss

1/24-25/07

2007-01-24T07:27:00.000-08:00

Today's Objective: The students will cultivate their research and presentation skills while learning about copyrights for company names.

Today's Sneak Preview:
1. Wrap up class assignment for bookstore (product and prices).
2. Presentations (extra credit) of the 4 P's of a snack food.
3. Research Apple vs Cisco in iPhone case.

1/23/07

2007-01-23T05:40:00.000-08:00

Today's Objective: The students will demonstrate how to apply two of the four P's (price and product) to a new store. The students will also demonstrate interpersonal skills.

Today's sneak preview:
1. The students will finish their research (gathering purchase prices and assigning prices to products).
2. The students will compile their data onto one sheet.

1/22/07

2007-01-22T05:29:00.001-08:00

Today's Objective:
The students will demonstrate how to apply two of the four P's (price and product) to a new store. The students will also demonstrate interpersonal skills.

Today's sneak preview:
1. Discuss class averages and progress reports.
2. Extra credit offer given - see grades page for more information.
3. Compile list from school store and research best prices we can buy at and determine what price we should sell items for to student body. The class will divide up the task as a team and present the compiled data as a team.

1/18/07

2007-01-18T06:52:00.000-08:00

Today's objective:
The students will be able to apply the 4 P's to a "real world" product - Scion.
The students will be able to apply the 4 P's to starting a business - a school store.

Today's sneak preview:
1. Wrap up articles from 1/16/07.
2. Find and present alternative ways Scion advertises.
3. School store discussion.

1/16/07

2007-01-16T06:05:00.000-08:00

Today's sneak preview:

WSJ Student Edition. We will read and discuss 2 articles looking at production numbers and location.

1/12/07

2007-01-12T05:47:00.000-08:00

Today's sneak peek:

1. BOOK CHECK
2. Discuss The Apprentice
3. Wall Street Journal Student Edition Article

1/10/07

2007-01-10T05:47:00.000-08:00

Today we will use an episode of the Apprentice to analyze the Marketing Mix (the 4 P's). There is a worksheet that goes along with the assignment.

1/9/07

2007-01-09T05:47:00.000-08:00

Today's Sneak Peek:

Today we will go online and find an advertisement from each era that demonstrates what is special about that era.
Pictures should be copies and pasted into word, each on a seperate page, with a brief explanation for each.

1/8/07

2007-01-08T05:45:00.000-08:00

Today's sneak peek:

1. The 7 Functions of marketing.
2. The Marketing Concept
3. The Marketing Eras
4. Book check will be FRIDAY

1/5/06

2007-01-05T05:48:00.000-08:00

Today's sneak peek:

1. 4 P's review and assignment
2. Present - This is a grade! Check Marketing Grades link for more information.
3. Who are they trying to target?

Welcome to Intro to Marketing

2007-01-02T14:46:00.000-08:00

Welcome back! Here's what is in store for you today...

-Go over the class roster. Can I pronounce your name? If not, please correct me!!!
-What is marketing?
-The Four P's of Marketing
-Marketing to New Year's Resolutions