February 26-March 2

This is an odd week with TAKS testing. One class I see everyday, the other class every other day. With that in mind, what you complete each day will depend on which class you are in and your warm-ups will be available in class. This is only for this week.

Below are the objectives for this week (Ch 5). When we go over this objectives we will incorporate our McDonalds menu project and the Pepsi Spark suvery Ms. Stockman has, as well as other real surveys and experiments.

Week's objectives:
Lesson 5.1: The students will learn the importance of information in targeting market segments and teh categories of information that marketers need.
Lesson 5.2: The students will learn teh common sources of internal and external market information. Students will also learn the five critical elements of an effective marketing information system.
Lesson 5.3: Students will learn problem solving strategies, the steps to gather and study data relevant to a problem, and how to prepare reports and present proposed solutions to marketing problems.
Lesson 5.4: This lesson describes marketing research surveys, the positive and negative aspects of using observation, and defines various marketing research experiments.

2/23/07

Dear class,
I am out of town today. It is important that you read the below information on your assignment. You will be responsible for your individual portion as well as the class portion of this assignment. You have a 90 minute class and should have enough time to complete this assignment....Have fun and I will see you Monday...

We just spent a class period looking at McDonald’s original menu and current menu. We talked about the trends/changes we noticed in the two menus such as: higher prices, longer hours, healthier options, chicken added, more variety, international locations with different choices, breakfast, etc.
We talked about how all of these trends boil down to the fact that companies are trying to compete, satisfy the customers’ changing needs and wants, and the fact we live in a Global Market now.

What I want you and a partner to do now, is look at the current McDonald’s menu. Brainstorm a list of what changes you think might occur to McDonald’s over the next 20 years. What trends do you think will lead to those changes? Remember, this is not a specific food item that should be added to the menu, it’s more general than that. For example, in the future you might walk into a McDonald's and see the calories in each item posted on the menu board with the name and price.

After you have your list, I want you to go around the room and ask everyone else if they agree with the change. Do they think it will make McDonald’s more successful? Count how many people say yes and no.

When everyone is finished, compile a list of everyone’s ideas together and find a creative way to present the ideas to me.

Suggested time schedule:
Warm-up: 5 mins
Pick your partner and get situated: 5 mins
Work with partner brainstorming future McDonald’s ideas: 40 mins
Survey class about ideas: 10 mins
Compile all ideas as a class and come up with creative, attractive written format to present it: 30 mins

2/21-2/22

Today's objective: Students will understand the need for a change of products offered over time.

Today's Sneak Preview:
1. Turn in your Ch 4 homework! If you have it tomorrow - half credit. If you don't have it tomorrow, you have earned a homework detention!
2. Must achieve portal success.
3. Look at McD menu when it first opened. Look at it now. What's different? Why? (Relates to Ch 5.1)
4. Ch 5.2-5.4

2/20/07

Today's objective: Students will understand the need for a change of products offered over time.

Today's Sneak Peek:
1. Must achieve portal success.
2. Look at McD menu when it first opened. Look at it now. What's different? Why?

2/19/07

Today's objective: The students will understand how businesses should respond to various types of competition.
Today's sneak preview:
1. Quiz
2. Discuss WSJ article.
3. Wrap up Chapter 4
4. Homework due on Weds/Thurs Page 106-107 #1-22. (44 point grade)

2/16/07

I will not be here today. Remember the deal we discussed! You have an assignment that should not take you the whole class period. Make sure that you complete that. Then, you will put it in the box and have free time. Free time does not include watching videos, listening to music, or playing games. These are against WHS rules. You may email, work on homework for other classes, or surf the net.

Assignment: After you complete your warm-up, please pick up a copy of the Wall Street Journal from the round table. Read the article “The Voice of the Customer” on pages 6-7. After they read the article write a one page essay addressing the following things:
*There are several companies mentioned in the article. What are they doing to improve customer relations?
*How does this tie into marketing?
*What do you think is the most important part of customer service?

Please make sure you are in your assigned seats. The sub has the seating chart!

Valentine's Day

Today's objective: The students will learn the stages of consumer decision making and understand how businesses should respond to various types of competition. The student will also learn various marketing roles and examine ways that marketing isuseful for organizations other than businesses.

Today's Sneak Preview: 4.3-4.4. Practice decision making.

2/13/07

Today's objectives:
1. The students will understand how marketing concepts can tranform business planning.
2. The students will learn the stages of consumer decision making and understand how businesses should respond to different types of competition.

Today's sneak preview:
4.1-4.3

2/12/07

Today's objective: The students will demonstrate, through presentations, an indepth analysis of a public service campaign's success.

Today's sneak preview:
1. Finish presentations. (300 point project)
2. Wrap-up the discuss about the Super Bowl commercials. (assignment 50 points)
3. Begin ch 4. You should have this read by tomorrow!

2/9/07

Today's objective: The students will demonstrate, through presentations, an indepth analysis of a public service campaign's success.

Today's sneak preview:
Presentations.
Any remaining time will be used to wrap-up the discuss about the Super Bowl commercials.

2/7-8/07

Today's Objective: The students will demonstrate the ability to analyze the effectiveness of a public service campaign and how they move people to action.

Today's sneak preview:
1. Quiz over Ch 1-2+ notes (100 points)
2. Get with partner and finalize things for project due tomorrow.

Reminder: If you are correcting your homework and turning it in for more points, please do this at the beginning of class.

2/6/07

See yesterday.

Reminders: Ch 1/2 + notes quiz tomorrow! 100 points!
Project due on Friday! 300 points!

2/5/07

Today's objective: Students will understand how a special event can effect marketing. Students will also demonstrate the ability to analyze commercials by watching the Super Bowl commericals.

Today's sneak preview: We will have a general discussion about the Super Bowl Commercials. Then we will watch them, while keeping track of the products, target audience, and tactics used.

2/2/07

Today's Objective: The students will investigate how a Public Service Campaign causes a person to change a behavior.

Today's sneak preview: Continue working on project from yesterday.