Today's Objectives: The students will examine a public service campaign and see how marketing can help solve problems in society and move people to action.
Today's sneak preview: Finish looking at Don't Mess with Texas' campaign. Discuss project. Pick a partner. Get to work.
Reminders:
1. Homework due on Friday!
2. Extra credit Thursday - S100 - first 20-30 mins of lunch! Children's Zookeeper
Tuesday, January 30, 2007
1/30/07
Today's Objective: The students will be able to name reasons why people are skeptical of marketing and why marketing helps.
Today's sneak preview: The criticisms of marketing and how marketing solves problems. We will look at Don't Mess with Texas' campaign and see how they are working to solve an issue.
HOMEWORK:
On page 28-29, answer questions 24 & 28.
Read Ch2.3 Answer questions 1-20 on page 50-51. This is due on Friday.
Today's sneak preview: The criticisms of marketing and how marketing solves problems. We will look at Don't Mess with Texas' campaign and see how they are working to solve an issue.
HOMEWORK:
On page 28-29, answer questions 24 & 28.
Read Ch2.3 Answer questions 1-20 on page 50-51. This is due on Friday.
Monday, January 29, 2007
1/29/07
Today's objective: The students will be able to explain the importance of protecting a product's name and the related laws/ramifications. This relates to one of the four P's of marketing (product).
Friday, January 26, 2007
1/26/07
Today's Objective: The students will understand how important a name can be for a product.
Today's sneak preview:
Finish researching the iPhone case.
Get with your group and organize your information.
Present/discuss
Today's sneak preview:
Finish researching the iPhone case.
Get with your group and organize your information.
Present/discuss
Wednesday, January 24, 2007
1/24-25/07
Today's Objective: The students will cultivate their research and presentation skills while learning about copyrights for company names.
Today's Sneak Preview:
1. Wrap up class assignment for bookstore (product and prices).
2. Presentations (extra credit) of the 4 P's of a snack food.
3. Research Apple vs Cisco in iPhone case.
Today's Sneak Preview:
1. Wrap up class assignment for bookstore (product and prices).
2. Presentations (extra credit) of the 4 P's of a snack food.
3. Research Apple vs Cisco in iPhone case.
Tuesday, January 23, 2007
1/23/07
Today's Objective: The students will demonstrate how to apply two of the four P's (price and product) to a new store. The students will also demonstrate interpersonal skills.
Today's sneak preview:
1. The students will finish their research (gathering purchase prices and assigning prices to products).
2. The students will compile their data onto one sheet.
Today's sneak preview:
1. The students will finish their research (gathering purchase prices and assigning prices to products).
2. The students will compile their data onto one sheet.
Monday, January 22, 2007
1/22/07
Today's Objective:
The students will demonstrate how to apply two of the four P's (price and product) to a new store. The students will also demonstrate interpersonal skills.
Today's sneak preview:
1. Discuss class averages and progress reports.
2. Extra credit offer given - see grades page for more information.
3. Compile list from school store and research best prices we can buy at and determine what price we should sell items for to student body. The class will divide up the task as a team and present the compiled data as a team.
The students will demonstrate how to apply two of the four P's (price and product) to a new store. The students will also demonstrate interpersonal skills.
Today's sneak preview:
1. Discuss class averages and progress reports.
2. Extra credit offer given - see grades page for more information.
3. Compile list from school store and research best prices we can buy at and determine what price we should sell items for to student body. The class will divide up the task as a team and present the compiled data as a team.
Thursday, January 18, 2007
1/18/07
Today's objective:
The students will be able to apply the 4 P's to a "real world" product - Scion.
The students will be able to apply the 4 P's to starting a business - a school store.
Today's sneak preview:
1. Wrap up articles from 1/16/07.
2. Find and present alternative ways Scion advertises.
3. School store discussion.
The students will be able to apply the 4 P's to a "real world" product - Scion.
The students will be able to apply the 4 P's to starting a business - a school store.
Today's sneak preview:
1. Wrap up articles from 1/16/07.
2. Find and present alternative ways Scion advertises.
3. School store discussion.
Tuesday, January 16, 2007
1/16/07
Today's sneak preview:
WSJ Student Edition. We will read and discuss 2 articles looking at production numbers and location.
WSJ Student Edition. We will read and discuss 2 articles looking at production numbers and location.
Friday, January 12, 2007
1/12/07
Today's sneak peek:
1. BOOK CHECK
2. Discuss The Apprentice
3. Wall Street Journal Student Edition Article
1. BOOK CHECK
2. Discuss The Apprentice
3. Wall Street Journal Student Edition Article
Wednesday, January 10, 2007
1/10/07
Today we will use an episode of the Apprentice to analyze the Marketing Mix (the 4 P's). There is a worksheet that goes along with the assignment.
Tuesday, January 9, 2007
1/9/07
Today's Sneak Peek:
Today we will go online and find an advertisement from each era that demonstrates what is special about that era.
Pictures should be copies and pasted into word, each on a seperate page, with a brief explanation for each.
Today we will go online and find an advertisement from each era that demonstrates what is special about that era.
Pictures should be copies and pasted into word, each on a seperate page, with a brief explanation for each.
Monday, January 8, 2007
1/8/07
Today's sneak peek:
1. The 7 Functions of marketing.
2. The Marketing Concept
3. The Marketing Eras
4. Book check will be FRIDAY
1. The 7 Functions of marketing.
2. The Marketing Concept
3. The Marketing Eras
4. Book check will be FRIDAY
Friday, January 5, 2007
1/5/06
Today's sneak peek:
1. 4 P's review and assignment
2. Present - This is a grade! Check Marketing Grades link for more information.
3. Who are they trying to target?
1. 4 P's review and assignment
2. Present - This is a grade! Check Marketing Grades link for more information.
3. Who are they trying to target?
Tuesday, January 2, 2007
Welcome to Intro to Marketing
Welcome back! Here's what is in store for you today...
-Go over the class roster. Can I pronounce your name? If not, please correct me!!!
-What is marketing?
-The Four P's of Marketing
-Marketing to New Year's Resolutions
-Go over the class roster. Can I pronounce your name? If not, please correct me!!!
-What is marketing?
-The Four P's of Marketing
-Marketing to New Year's Resolutions
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