4/4-5/07

Today's objective: The students will demonstrate an understanding of market segments, market position and competition through a partner project.

Today's sneak preview:
1. Warm-up
2. Practice typing test
3. Assign project
*Any product category
*Brand must not exist
*Need logo and name
*Market segments must be identified
*Must analyze the market segment (must have vinn diagram)
*Create your market position
*Who are your direct and indirect competitors?