3/30/07

Today's objective: Students will demonstrate knowledge of market business through practical application.

Today's preview:
1. Warm-up
2. Typing test
3. Go over hotel market positions from last class
4. Market position analysis for a grade

3/28/07

Today's objective: Students will demonstrate the ability to analyze market segments and market position.

Today's preview:
1. Warm-up
2. Discuss yesterday's assignment - market segments
3. Market position
4. Practice with products

3/27/07

I'm out today, as I am sure you have figured out.
1. Warm-up
2. Typing practice test - you will have an official one on Friday
3. Worksheet on the round table. Put in box. If you don't finish this in class, you must have it finished by the beginning of class on Weds/Thurs. If you don't, it will be a homework detention.

3/26/07

Today's objective: Students will be able to analyze market segments for a product of choice.

Today:
1. Warm-up
2. Do a practice 3 minute typing test.
3. Get a worksheet from the round table. This needs to be placed in the box upon completion - Weds/Thurs at the beginning of class at the latest. A homework detention will be given for any not turned in!

3/26/07

Today's objective: The students will be able to identify and understand market segments.

Today's preview:
1. Warm-up
2. IDing market segments
3. Analyzing market segments

3/23/07

Today's objective: The students will demonstrate an understanding of influences during the consumer decision making process.
Today's sneak preview:
1. Warm-up
2. Typing Test
3. Ch 6 Quiz - Mini-Test

3/21-22

As you know, I am on a fieldtrip today. Make sure you have your work turned into the box today or at the beginning of class on Friday. If you do not, you will receive a homework detention. You must

1. Complete the worksheets from the round table.
2. Complete the Ch 6 Review. It's 20 questions.

Don't forget you have a mini-test on Friday over Ch 6.

**Extra credit - Attend the guest speaker in S100 during the first 20 mins of your lunch on Thursday. You must sign in with Ms. Klein to receive credit!

3/20

Today's objective: Students will remember public speaker do and do nots while presenting their advertisement analysis.

Today's sneak preview:
1. Warm-up
2. Finish presentations
3. Ch 6.3 - Influences on Buyers Decision Making

3/19/07

Welcome back!

Today's objective: Students will analyze advertisements for buying motives and Maslow's Hierarchy of Needs. Then, students will learn about influences on decision making.

Today's preview:
1. Warm-up
2. Quick typing practice (next test will be on Friday)
3. Finish advertisement project with partner
4. Present to class
5. If time allows, 6.3 Influences on Decision Making.

SPRING BREAK FRIDAY

Today's objective: Students will be able to explain which level of Maslow's Hierarchy of Needs is being targeting and which buying motive.

Today's Preview:
1. Warm-up
2. Review levels and buying motives - look at examples.
3. Get a partner and find an add that targets each level. Explain. Also explain which buying motive is being used.

3/7/07

Today's objective: Students will demonstrate knowledge of decision making and marketing research on a quiz - mini-test. Then, students will learn the importance of understanding consumer behavior. They students will demonstrate an understanding of consumers wants and needs.

Today's preview:
1. QUIZ/MINI-TEST
2. Typing Test
3. Ch 6 - Consumers' wants and needs (Maslow's Hierarchy of Needs)

3/6/07

Today's objective: Students will understand types of experiments and when to use each. Students will also demonstrate knowledge of surveys.

Today's sneak preview:
1. Finish experiments (simulations)
2. Look at actual surveys students brought in. Look at questions (open ended vs closed evded) and types of questions and answer choices.
3. Is it a good survey? What are they trying to find out?
4. Review for quiz/mini-test Weds/Thurs.

3/5/07

Today's objective: Students will understand when each method of collecting primary data is appropriate and why.

Today's sneak preview:
1. Finish researching the eye tracking observation method.
2. Go over the three types of experiments.
3. Look at sample surveys people brought from the weekend.